Madison's Marketing Portfolio •
Bundle Birth Nursing Conference
Conference Marketing & Print Design
Pamphlet Conference Attendees Received
Healthcare Conference Marketing Materials
Objective
Introduce maternal health professionals to LovEvolve’s products and the LovEntourage app through educational conference materials.
Project Overview
For the Bundle Birth Nurses Conference, I translated LovEvolve’s mission into clear and engaging materials designed for a nurse influencer audience. I designed and refined printed educational collateral used at the conference to introduce maternal health professionals to the Love Swaddle and the LovEntourage app.
Conference Materials
LovEntourage App Ecosystem
Product Launch & Digital Strategy
LovEntourage mobile platform accessed through QR-enabled LovEvolve products.
Education Marketing Materials
Email Campaigns
Digital Marketing & Brand Ecosystem
Objective
Develop and communicate the LovEntourage support ecosystem, connecting families, caregivers, and communities with accessible resources, guidance, and digital tools through an integrated platform that extends LovEvolve’s mission beyond physical products.
Project Overview
LovEntourage expands LovEvolve’s mission beyond physical products by connecting families and caregivers with ongoing support resources. The ecosystem integrates digital tools, educational materials, and partnerships with healthcare organizations to provide accessible guidance for postpartum care, caregiving, grief, and cancer support.
My work focused on translating this ecosystem into clear messaging and materials that helped families, healthcare professionals, and community partners understand how the platform provides support. I also developed several of the platform’s landing pages to introduce new support areas and guide users toward the resources available through the LovEntourage app.
Explore the LovEntourage Ecosystem
Digital Platform
Social Media
LovEntourage materials span digital platforms, educational resources, email campaigns, and social storytelling designed to connect families with ongoing support.
Maybeury Elementary School Love Mural
Community Partnership & Public Art
Artist, Sunny Stack Goode, with “Golden Love” at Maybeury Elementary School.
Community Engagement & Story Telling
Community Partnership & Public Art Initiative
Objective
Introduce the LovEvolve Love Mural as a community fundraising initiative and create a lasting visual symbol of kindness and connection within the school environment.
Project Overview
Through a personal connection within the school community, I introduced the LovEvolve Love Mural as a potential fundraising initiative for Maybeury Elementary School. The fifth grade class ultimately raised the funds to donate the mural to the school as a class gift.
I worked closely with parent organization and school contacts throughout the planning process, helping coordinate communication, scheduling, and brand implementation. This included curating the correct Pantone color specifications to ensure the mural reflected LovEvolve’s visual identity.
I also documented the mural’s progression through photography and video, helping share the story of the project and celebrate the students’ efforts in bringing the mural to life.
Continued Community Impact
Following the mural’s installation, the project continued to grow within the school community. The mural was selected as the Maybeury Elementary yearbook cover, reinforcing its role as a symbol of the school’s culture and the fifth grade class’s contribution.
The school has also continued collaborating with LovEvolve through additional fundraising initiatives. I worked with the LovEvolve design team to develop mural-inspired stickers, which the school will sell in an upcoming fundraiser supporting a gift from the current fifth grade class.
Created for Maybeury
Social Media Campaigns & Brand Storytelling
LovEvolve Social Media Campaign Overview
LovEvolve Social Media platforms used to communicate brand initiatives, partnerships, and community projects.
Short Form Videos
Email Campaigns
Digital Marketing & Community Engagement
Objective
Communicate LovEvolve’s mission, initiatives, and partnerships through intentional social media storytelling designed to connect with the brand’s audience. Rather than relying on formulaic posting strategies, this work focuses on identifying the types of content that resonate most authentically with the LovEvolve community and using those insights to guide content creation.
Project Overview
Social media serves as a key channel for sharing LovEvolve’s initiatives and strengthening engagement with the community. I contributed to the development of social media content that translated LovEvolve’s projects, partnerships, and product initiatives into clear visual storytelling.
This work included creating graphics, documenting events and installations, coordinating post timing, and crafting captions that communicated the purpose behind LovEvolve’s programs and products.
Posts
Nurse’s Week Campaign
Details of work for the Week of the Nurse
Nurse’s in WY with their Nurse’s Week gift from LovEvolve
Print Products
Email Campaigns
Healthcare Marketing & Campaign Operations
Objective
Support LovEvolve’s healthcare partnerships during National Nurses Week by coordinating campaign materials, facilitating hospital participation, and sharing content that recognizes nurses while introducing LovEvolve’s products and resources.
Project Overview
LovEvolve’s Nurses Week initiatives celebrate healthcare professionals while strengthening partnerships with hospitals and maternal health teams. I supported the coordination and communication of these campaigns, helping translate the initiative into both digital content and operational outreach.
For the 2025 campaign, I photographed product samples used in Nurses Week gifting and coordinated social media content submitted by participating hospitals to highlight their involvement in the initiative.
I also facilitated outreach with new healthcare partners, including preparing and shipping product donations. This included coordinating the shipment of LovEvolve pillowcases to a newly participating hospital in Wyoming that had joined the mission.
For the 2026 campaign, I supported early planning and outreach by communicating with potential partners and preparing printed materials for healthcare events, including a nursing conference where LovEvolve’s mission and products were introduced to maternal health professionals.
Social Media
Quinn of Richmond Experience
Women’s Clothing Boutique Marketing Experience
EP. 01
Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Latter will take care of itself. It always does.
Listen to the full episode: