Madison's Marketing Portfolio •
Quinn of Richmond
A selection of digital content created for Quinn of Richmond, featuring product-focused social media, short-form video, event coverage, and styled fashion content across contemporary apparel, footwear, and accessories.
Buying, Inventory Management, & Digital Marketing
Objective
At Quinn of Richmond, I created and managed digital content highlighting the boutique’s evolving assortment of contemporary fashion, footwear, and accessories. Content was developed around new arrivals, individual brands, seasonal trends, in-store events, market trips, and styled photoshoots. These connected the merchandise on the sales floor with Quinn’s digital audience.
My work ranged from product-focused photography and social posts to short-form video, event coverage, and styled editorial content. The selected work below represents a cross-section of the content I created for Quinn across different brands, products, seasons, and formats.
The Scout Guide Advertisement, 2024
Social Media Posts
Reels
Photoshoot Posts
St. Michael’s School Murals
A multi-campus community art partnership with St. Michael’s Episcopal School spanning two permanent Love Murals, student wellness programming, and branded collateral designed to extend the project’s message beyond the installations.
Community Partnership & Public Art Initiative
Objective
Create a lasting visual legacy for the St. Michael’s community through two permanent Love Murals, using public art to foster kindness, connection, and belonging across both campuses.
Project Overview
The St. Michael’s Episcopal School Class of 2025 eighth graders donated two Love Murals to campus—one in the Lower School and one in the Middle School. These installations serve as a lasting legacy, fostering a sense of belonging and connection for every student, faculty member, and visitor who walks through St. Michael’s.
Continued Community Impact
Following the murals’ installation, the project continued to expand within the St. Michael’s community. LovEvolve was invited back to campus to participate in the Middle School’s Wellness Day, where founder Sunny Stack Goode led a conversation centered on self-love, resilience, and community using a presentation I created.
To further extend the impact of the project, I designed a custom, mural-inspired sticker distributed to all Middle School students and faculty. This activation reinforced the murals’ presence beyond the physical space, creating a tangible reminder of the message and strengthening ongoing engagement with the school.
With painters Darryl Peyton and Thomas Mayo, and LovEvolve founder and artist Sunny Stack Goode, at “Evolving with Love” at St. Michael’s Middle School.
Lower School
Middle School
Wellness Day - Middle School
Bundle Birth Nursing Conference
A look at LovEvolve’s presence at the Bundle Birth Nursing Conference, from event preparation and product presentation to connecting with nurses and healthcare professionals.
Healthcare Conference Marketing Materials
Objective
Introduce maternal health professionals to LovEvolve’s products and the LovEntourage app through educational conference materials.
Project Overview
For the Bundle Birth Nurses Conference, I translated LovEvolve’s mission into clear and engaging materials designed for a nurse influencer audience. I designed and refined printed educational collateral used at the conference to introduce maternal health professionals to the Love Swaddle and the LovEntourage app.
Conference Materials
Pamphlet Conference Attendees Received
LovEntourage App Ecosystem
The development and expansion of LovEntourage, a digital support ecosystem created to extend LovEvolve products into meaningful resources for patients, families, nurses, students, and communities.
Digital Marketing & Brand Ecosystem
Objective
Develop and communicate the LovEntourage support ecosystem, connecting families, caregivers, and communities with accessible resources, guidance, and digital tools through an integrated platform that extends LovEvolve’s mission beyond physical products.
Project Overview
LovEntourage expands LovEvolve’s mission beyond physical products by connecting families and caregivers with ongoing support resources. The ecosystem integrates digital tools, educational materials, and partnerships with healthcare organizations to provide accessible guidance for postpartum care, caregiving, grief, and cancer support.
My work focused on translating this ecosystem into clear messaging and materials that helped families, healthcare professionals, and community partners understand how the platform provides support. My work across these materials helped create a consistent identity for LovEntourage as it expanded across products, digital platforms, healthcare partnerships, and community resources.
LovEntourage mobile platform accessed through QR-enabled LovEvolve products.
Explore the LovEntourage Ecosystem
Digital Platform
Social Media
Education Marketing Materials
LovEntourage materials span digital platforms, educational resources, email campaigns, and social storytelling designed to connect families with ongoing support.
Maybeury Elementary School Love Mural
A community partnership transforming student fundraising into a collaborative mural and lasting installation designed to bring LovEvolve’s message of connection into the school environment.
Community Partnership & Public Art Initiative
Objective
Introduce the LovEvolve Love Mural as a community fundraising initiative and create a lasting visual symbol of kindness and connection within the school environment.
Project Overview
Through a personal connection within the school community, I introduced the LovEvolve Love Mural as a potential fundraising initiative for Maybeury Elementary School. The fifth-grade class ultimately raised the funds to donate the mural to the school as a class gift.
I worked closely with parent organization and school contacts throughout the planning process, helping coordinate communication, scheduling, and brand implementation. This included curating the correct Pantone color specifications to ensure the mural reflected LovEvolve’s visual identity.
I documented the mural’s progression through photography and video, helping share the story and celebrate the students’ efforts in bringing the mural to life.
Continued Community Impact
Following the mural’s installation, the project continued to grow within the school community. The mural was selected as the Maybeury Elementary yearbook cover, reinforcing its role as a symbol of the school’s culture and the fifth grade class’s contribution.
The school has also continued collaborating with LovEvolve through additional fundraising initiatives. I worked with the LovEvolve design team to develop mural-inspired stickers, which the school will sell at an upcoming fundraiser to support a gift from the current fifth-grade class.
Artist, Sunny Stack Goode, with “Golden Love” at Maybeury Elementary School.
Community Engagement & Story Telling
Created for Maybeury Elementary
Continued Use Across School Communications
Social Media Campaigns & Brand Storytelling
A selection of social media campaigns developed for LovEvolve, highlighting content strategy, creative direction, brand storytelling, product marketing, and audience engagement.
Digital Marketing & Community Engagement
Objective
Communicate LovEvolve’s mission, initiatives, and partnerships through intentional social media storytelling designed to connect with the brand’s audience. Rather than relying on formulaic posting strategies, this work focuses on identifying the types of content that resonate most authentically with the LovEvolve community and using those insights to guide content creation.
Project Overview
Social media serves as a key channel for sharing LovEvolve’s initiatives and strengthening engagement with the community. I contributed to the development of social media content that translated LovEvolve’s projects, partnerships, and product initiatives into clear visual storytelling.
This work included creating graphics, documenting events and installations, coordinating post timing, and crafting captions that communicated the purpose behind LovEvolve’s programs and products.
LovEvolve Social Media platforms used to communicate brand initiatives, partnerships, and community projects.
Posts
Short Form Videos
Nurse’s Week Campaign
A multi-channel campaign developed for Nurses Week to celebrate nurses, strengthen LovEvolve’s healthcare storytelling, and engage its community across digital platforms.
Healthcare Marketing & Campaign Operations
Objective
Support LovEvolve’s healthcare partnerships during National Nurses Week by coordinating campaign materials, facilitating hospital participation, and sharing content that recognizes nurses while introducing LovEvolve’s products and resources.
Project Overview
LovEvolve’s Nurses Week initiatives celebrate healthcare professionals while strengthening partnerships with hospitals and maternal health teams. I supported the coordination and communication of these campaigns, helping translate the initiative into both digital content and operational outreach.
For the 2025 campaign, I photographed product samples used in Nurses Week gifting and coordinated social media content submitted by participating hospitals to highlight their involvement in the initiative.
I also facilitated outreach with new healthcare partners, including preparing and shipping product donations. This included coordinating the shipment of LovEvolve pillowcases to a newly participating hospital in Wyoming that had joined the mission.
For the 2026 campaign, I supported early planning and outreach by communicating with potential partners and preparing printed materials for healthcare events, including a nursing conference where LovEvolve’s mission and products were introduced to maternal health professionals.
Nurse’s in WY with their Nurse’s Week gift from LovEvolve
Print Products
Social Media
Email Campaigns
Portfolio Archive
Selected work from my time at Quinn of Richmond, highlighting earlier experience across retail marketing, content creation, merchandising, events, buying, and product-focused campaigns.
Archived Portfolio Look Book Cover Page
Selected Work | Quinn of Richmond | 2021-2024
Context
Before developing my current portfolio, I created this video to capture a selection of the projects I completed during my time at Quinn of Richmond. The work reflects my earlier experience across retail marketing, content creation, merchandising, events, and product-focused campaigns.
My role at Quinn ultimately expanded across buying, merchandising, vendor relationships, assortment planning, and marketing. Additional projects and materials from this period will be added to this archive as they become available.