Madison's Marketing Portfolio •
Social Media Campaigns & Brand Storytelling
A selection of social media campaigns developed for LovEvolve, highlighting content strategy, creative direction, brand storytelling, product marketing, and audience engagement.
Digital Marketing & Community Engagement
Objective
Communicate LovEvolve’s mission, initiatives, and partnerships through intentional social media storytelling designed to connect with the brand’s audience. Rather than relying on formulaic posting strategies, this work focuses on identifying the types of content that resonate most authentically with the LovEvolve community and using those insights to guide content creation.
Project Overview
Social media serves as a key channel for sharing LovEvolve’s initiatives and strengthening engagement with the community. I contributed to the development of social media content that translated LovEvolve’s projects, partnerships, and product initiatives into clear visual storytelling.
This work included creating graphics, documenting events and installations, coordinating post timing, and crafting captions that communicated the purpose behind LovEvolve’s programs and products.
LovEvolve Social Media platforms used to communicate brand initiatives, partnerships, and community projects.
Posts
Short Form Videos
Nurse’s Week Campaign
A multi-channel campaign developed for Nurses Week to celebrate nurses, strengthen LovEvolve’s healthcare storytelling, and engage its community across digital platforms.
Healthcare Marketing & Campaign Operations
Objective
Support LovEvolve’s healthcare partnerships during National Nurses Week by coordinating campaign materials, facilitating hospital participation, and sharing content that recognizes nurses while introducing LovEvolve’s products and resources.
Project Overview
LovEvolve’s Nurses Week initiatives celebrate healthcare professionals while strengthening partnerships with hospitals and maternal health teams. I supported the coordination and communication of these campaigns, helping translate the initiative into both digital content and operational outreach.
For the 2025 campaign, I photographed product samples used in Nurses Week gifting and coordinated social media content submitted by participating hospitals to highlight their involvement in the initiative.
I also facilitated outreach with new healthcare partners, including preparing and shipping product donations. This included coordinating the shipment of LovEvolve pillowcases to a newly participating hospital in Wyoming that had joined the mission.
For the 2026 campaign, I supported early planning and outreach by communicating with potential partners and preparing printed materials for healthcare events, including a nursing conference where LovEvolve’s mission and products were introduced to maternal health professionals.
Nurse’s in WY with their Nurse’s Week gift from LovEvolve
Print Products
Social Media
Email Campaigns