Madison's Marketing Portfolio •
Bundle Birth Nursing Conference
A look at LovEvolve’s presence at the Bundle Birth Nursing Conference, from event preparation and product presentation to connecting with nurses and healthcare professionals.
Healthcare Conference Marketing Materials
Objective
Introduce maternal health professionals to LovEvolve’s products and the LovEntourage app through educational conference materials.
Project Overview
For the Bundle Birth Nurses Conference, I translated LovEvolve’s mission into clear and engaging materials designed for a nurse influencer audience. I designed and refined printed educational collateral used at the conference to introduce maternal health professionals to the Love Swaddle and the LovEntourage app.
Conference Materials
Pamphlet Conference Attendees Received
LovEntourage App Ecosystem
The development and expansion of LovEntourage, a digital support ecosystem created to extend LovEvolve products into meaningful resources for patients, families, nurses, students, and communities.
Digital Marketing & Brand Ecosystem
Objective
Develop and communicate the LovEntourage support ecosystem, connecting families, caregivers, and communities with accessible resources, guidance, and digital tools through an integrated platform that extends LovEvolve’s mission beyond physical products.
Project Overview
LovEntourage expands LovEvolve’s mission beyond physical products by connecting families and caregivers with ongoing support resources. The ecosystem integrates digital tools, educational materials, and partnerships with healthcare organizations to provide accessible guidance for postpartum care, caregiving, grief, and cancer support.
My work focused on translating this ecosystem into clear messaging and materials that helped families, healthcare professionals, and community partners understand how the platform provides support. My work across these materials helped create a consistent identity for LovEntourage as it expanded across products, digital platforms, healthcare partnerships, and community resources.
LovEntourage mobile platform accessed through QR-enabled LovEvolve products.
Explore the LovEntourage Ecosystem
Digital Platform
Social Media
Education Marketing Materials
LovEntourage materials span digital platforms, educational resources, email campaigns, and social storytelling designed to connect families with ongoing support.
Maybeury Elementary School Love Mural
A community partnership transforming student fundraising into a collaborative mural and lasting installation designed to bring LovEvolve’s message of connection into the school environment.
Community Partnership & Public Art Initiative
Objective
Introduce the LovEvolve Love Mural as a community fundraising initiative and create a lasting visual symbol of kindness and connection within the school environment.
Project Overview
Through a personal connection within the school community, I introduced the LovEvolve Love Mural as a potential fundraising initiative for Maybeury Elementary School. The fifth-grade class ultimately raised the funds to donate the mural to the school as a class gift.
I worked closely with parent organization and school contacts throughout the planning process, helping coordinate communication, scheduling, and brand implementation. This included curating the correct Pantone color specifications to ensure the mural reflected LovEvolve’s visual identity.
I documented the mural’s progression through photography and video, helping share the story and celebrate the students’ efforts in bringing the mural to life.
Continued Community Impact
Following the mural’s installation, the project continued to grow within the school community. The mural was selected as the Maybeury Elementary yearbook cover, reinforcing its role as a symbol of the school’s culture and the fifth grade class’s contribution.
The school has also continued collaborating with LovEvolve through additional fundraising initiatives. I worked with the LovEvolve design team to develop mural-inspired stickers, which the school will sell at an upcoming fundraiser to support a gift from the current fifth-grade class.
Artist, Sunny Stack Goode, with “Golden Love” at Maybeury Elementary School.
Community Engagement & Story Telling
Created for Maybeury Elementary
Continued Use Across School Communications
Social Media Campaigns & Brand Storytelling
A selection of social media campaigns developed for LovEvolve, highlighting content strategy, creative direction, brand storytelling, product marketing, and audience engagement.
Digital Marketing & Community Engagement
Objective
Communicate LovEvolve’s mission, initiatives, and partnerships through intentional social media storytelling designed to connect with the brand’s audience. Rather than relying on formulaic posting strategies, this work focuses on identifying the types of content that resonate most authentically with the LovEvolve community and using those insights to guide content creation.
Project Overview
Social media serves as a key channel for sharing LovEvolve’s initiatives and strengthening engagement with the community. I contributed to the development of social media content that translated LovEvolve’s projects, partnerships, and product initiatives into clear visual storytelling.
This work included creating graphics, documenting events and installations, coordinating post timing, and crafting captions that communicated the purpose behind LovEvolve’s programs and products.
LovEvolve Social Media platforms used to communicate brand initiatives, partnerships, and community projects.
Posts
Short Form Videos
Nurse’s Week Campaign
A multi-channel campaign developed for Nurses Week to celebrate nurses, strengthen LovEvolve’s healthcare storytelling, and engage its community across digital platforms.
Healthcare Marketing & Campaign Operations
Objective
Support LovEvolve’s healthcare partnerships during National Nurses Week by coordinating campaign materials, facilitating hospital participation, and sharing content that recognizes nurses while introducing LovEvolve’s products and resources.
Project Overview
LovEvolve’s Nurses Week initiatives celebrate healthcare professionals while strengthening partnerships with hospitals and maternal health teams. I supported the coordination and communication of these campaigns, helping translate the initiative into both digital content and operational outreach.
For the 2025 campaign, I photographed product samples used in Nurses Week gifting and coordinated social media content submitted by participating hospitals to highlight their involvement in the initiative.
I also facilitated outreach with new healthcare partners, including preparing and shipping product donations. This included coordinating the shipment of LovEvolve pillowcases to a newly participating hospital in Wyoming that had joined the mission.
For the 2026 campaign, I supported early planning and outreach by communicating with potential partners and preparing printed materials for healthcare events, including a nursing conference where LovEvolve’s mission and products were introduced to maternal health professionals.
Nurse’s in WY with their Nurse’s Week gift from LovEvolve
Print Products
Social Media
Email Campaigns