Madison's Marketing Portfolio •
LovEntourage App Ecosystem
The development and expansion of LovEntourage, a digital support ecosystem created to extend LovEvolve products into meaningful resources for patients, families, nurses, students, and communities.
Digital Marketing & Brand Ecosystem
Objective
Develop and communicate the LovEntourage support ecosystem, connecting families, caregivers, and communities with accessible resources, guidance, and digital tools through an integrated platform that extends LovEvolve’s mission beyond physical products.
Project Overview
LovEntourage expands LovEvolve’s mission beyond physical products by connecting families and caregivers with ongoing support resources. The ecosystem integrates digital tools, educational materials, and partnerships with healthcare organizations to provide accessible guidance for postpartum care, caregiving, grief, and cancer support.
My work focused on translating this ecosystem into clear messaging and materials that helped families, healthcare professionals, and community partners understand how the platform provides support. My work across these materials helped create a consistent identity for LovEntourage as it expanded across products, digital platforms, healthcare partnerships, and community resources.
LovEntourage mobile platform accessed through QR-enabled LovEvolve products.
Explore the LovEntourage Ecosystem
Digital Platform
Social Media
Education Marketing Materials
LovEntourage materials span digital platforms, educational resources, email campaigns, and social storytelling designed to connect families with ongoing support.